Hi folks! Welcome back. In this post I will be going over my field of interest and why I want to do what I want to do. So basically, before enrolling for an MBA course I had already been fascinated by the way a product or service is marketed. Marketing is everywhere around us, right from the ads that might pop up on your laptop window to the ads and messages you get on your phone or might see outside on the streets.
‘’Marketing is what I will get into if I do an
MBA’’ is what I said to myself when I realised the number of similarities between
psychology and marketing. Psychology is basically the study of human behaviour,
to understand what people the way do they do and why they do it. Marketing on
the other hand is understanding the needs of the customers and tapping into
their minds to understand why they buy what they buy.
I was dead set on taking marketing as a
specialisation. This emotion was further enhanced after I completed my first
module of marketing. I realised the vastness of the subject and the limitless possibilities
which were there for me to play around with and capitalise on my strengths and
discover my true potential by putting it to good use.
Marketing is not just about observing people
and giving them what they need. It is all about problem-solving and giving
innovative solutions for age-old or modern problems. This is the perfect field
for me as it requires a lot of creativity, and you need to be good at
formulating and implementing your strategies. It is a match made in heaven for
me as it comprises the absolute best mix of creativity and logic. I am keen on exploring
more about this further when my major in marketing begins from the next module
onwards.
Thanks for reading folks!
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